Book Launch Writing

Book Launch!!! (splash!)

Excitement, trepidation, and the nervous willies accompany every book launch. In six days I’ll have my first book launch–a relaunch– in some time. Mostly, I am curious. How will it go?

When I began writing as an Indie writer (a writer who self-publishes via Kindle Direct Publishing or some other online venue), I simply wrote my book and pushed the publish button. I tossed my baby out into the digital world and hoped for the best.

Amazingly, things went well. (That’s more rare then you’d think.) And it lasted for a few months. Then my sales numbers dropped off a cliff. I’ve learned that the drop-off-a-cliff phenomenon is NOT uncommon. It occurs when authors have no clue how to market a book.

That was me. Clueless. And then busy with job changes and family moves and a dozen other things that put my publishing venture on the back burner. For years.

About a year ago I got serious about my writing work. Again. I decided to relaunch my original trilogy while working on two new novels. I learned about marketing. I soaked up all the advice out there (a LOT) on launching a book. I followed the suggestions I could afford… contacting reviewers, sending out Advance Reader copies and so forth. (Buying book ads was NOT in my budget!)

Now, finally, in only six days I get to see if my efforts will pay off. So, yes…excitement, trepidation, and lots of nervous willies!

The book that will launch on Amazon August 30th is Something Blue. It is the story of a woman stuck running the family company–a position for which she was groomed her whole life, but that feels to her like an itchy too-tight sweater. The executive role she is so good at playing does not fit her true personality at all. So, she feels like a fraud (in addition to wanting to scratch).

She agrees to sell her company to a hot, sexy entrepreneur (Of COURSE he’s hot and sexy…it’s a romance!!) but doesn’t trust him to run the company without her supervision. You can guess that they fall in love, but HOW it happens, and the pitfalls in their way…ah! Therein lies the story!!

If you haven’t read it already, you should check it out.

So think of me on August 30th, as I sit here holding my breath, waiting to see if my baby book can swim.

In the meantime, I wish you and yours an awesome autumn,
Until next time…
Susan Craig